YAYA BEY - REMEMBER YOUR NORTH STAR (October Pre Order )

(October Pre Order)

Yaya Bey is one of R&B’s most exciting storytellers. Using a combination of ancestral forces and her own self-actualization, the singer/songwriter seamlessly navigates life’s hardships and joyful moments through music. Bey’s new album, Remember Your North Star (released June 17), captures this emotional rollercoaster with a fusion of soul, jazz, reggae, afrobeat and hip-hop that feeds the soul. The artist’s knack for storytelling is best displayed in the album’s lead single, 'keisha'. It’s an anthemic embodiment of fed-up women everywhere who have given their all in a relationship, yet their physical body nor spiritual mind could never be enough.

Bey’s ability to tap into the emotionally kaleidoscopic nature of women, specifically Black women, is the essence of the entire album. With themes of misogynoir, unpacking generational trauma, carefree romance, parental relationships, women empowerment and self-love, Remember Your North Star proves that the road to healing isn’t a linear one – there are many lessons to gather along the journey.

Remember Your North Star continues Bey’s personal and artistic evolution as she strives to be a soundboard for Black women everywhere. “I feel empowered in music because I can transform anything that happens to me into something that is valuable. Music helps me to see the value in what's going on in my life,” she explains. “There’s a spirit in music. It’s a culture and I'm in that community, contributing my story which keeps us connected.”